（10）应选 -考呗网

中级

单选题
（10）应选

【解题线索词】neeD to diversify，change the direction
【选项句对应词】the solution，deliver meals to business premises
空格前一句为“由于经济状况的改变使曾经公司林立的商务区人去楼空，Robertson很清楚自己必须要以经营多元化来应对这种改变。”空格后一句为“这永久地改变了公司的发展方向。”前一句提出多元化经营这一方法，则空格处应出现多元化的具体措施，进一步承接后一句中这一具体措施对于公司的影响。对应选项E中提到的“考虑到很多公司需要为前来开会的客户提供工作午餐，Robertson决定将工作餐送到公司的办公地点以满足此要求。”所以Robertson采取的多元化经营措施就是由外卖转为外送。

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3根据下面资料，回答题
For most of the 20th century Smithson’s was one of Britain’s most success ful department stores，but by the mid一1 990s，it haD become dull．Still profitable，thanks largely to A．series of successful advertising campaigns，but decidedly boring．The famous were careful not to be seen there，anD its sales staff didn’t seem to have changeD since the store opened in l908． Worst of all，its customers were buying fewer anD fewer of its own-branD products，the major part of its business，anD showing A．preference for more fashionable brands．
But now all this has changed，thanks to RowenA．Baker，who became Smithson’s first woman Chief Executive three years a90．Since then，while most major retailers in Britain have been losing money，Smithson’s profits have been rising steadily．When Baker started，A．lot of improvements haD just been made to the buildin9，without having any effect on sales， anD she took the bolD decision to invite one of Europe’s most exciting interior designers to develop the fashion area，the heart of the store．This very quickly leD to rising sales，even before the goods on display were changeD AnD as sales grew，so diD profits．
Baker haD ambitious plans for the store frOm the start．“We’re playing A．big game，to prove we’re up there with the leaders in our sector，anD we have to make sure people get that message．Smithson’s haD fallen behinD the competition．It provideD A．traditional service targeteD at middle—aged，middle—income customers，wh0’D been shopping there for years， anD the customer base was gradually contractin9．Our ideA．is to sell such an exciting variety of goods that everyone will want to come in，whether they plan to spenD A．little or A．lot．”Baker’s vision for the store is clear,but achieving it is far from simple．At first，many employees resisteD her improvements because they just wouldn’t be persuadeD that there was anything wrong with the way they’D always done things，even if they accepteD that the store haD to overtake its competitors．It took many long meetings，involving the entire workforce，to win their support。It helpeD when they realiseD that Baker was A．very different kinD of manager from the ones they haD known．
Baker’s staff policies containeD more surprises．The unifbrm that haD hardly changeD since day one has now disappeareD Moreover，teenagers now get young shop assistants，anD staff in the spots departments are themselves sports fans in trainers．As Baker explains，“How can you sell jeans if you’re wearing A．black suit?Smithson’s has A．new identity，anD this needs to be made clear to the customers．”She’s also given every sales assistant responsibility for ensuring customer satisfaction，even if it means occasionally breaking company rules in the hope that this will help company profits．RowenA．Baker is proving successful，but the City’s big investors haven’t been persuadeD According to retail analyst，John Matthews，“Money haD already been investeD in
refurbishment of the store anD in fact that leD to the boost in sales．She took the credit, but hadn't done anything to achieve it．AnD in my view the company's shareholders are not convinced．The fact is that unless she opens several more stores pretty soon, Smithson's profits will start to fall because turnover of the existing store will inevitably start to decline."
According to the writer, in the mid-1990s Smithson's department store_______

A．was making A．loss
B．haD A．problem keeping staff
C．was unhappy with its advertising agency
D．mostly solD goods under the Smithson's name

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