（11）应选 -考呗网

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单选题
（11）应选

【解题线索词】customer loyalty，this，turnover doubled
【选项句对应词】this particular problem，recruit the catering manager of the rival company空格前一句为“与此同时，Robertson的主要竞争对手是爱丁堡地区成立最久的餐饮公司，这让她感到忧虑；她表明在竞争中顾客的忠诚度是至关重要的，Robertson不是那么轻易可以被打倒的。”空格后一句为“基于这个原因，Robertson公司营业额翻番了，并在市中心成立了集团的总部”。由此可以推测出所缺句子应为Robertson所采取的具体竞争策略来拉拢老顾客。
对应选项8中提到的“她通过雇佣竞争对手公司的餐饮部经理来拉拢老顾客。”其中选项句中的this particular problem应该指空格前一句话中的customer loyalty；而空格后一句中的as a result of this中的this指代选项句中的recruit the catering manager of the rival company。

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1
（12）应选

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2根据下面内容，回答题：

Department Store Magic
For most of the 20th century Smithson's was one of Britain's most successful department stores,but by the mid-1990s,it had become dull.Still profitable，thanks largely to a series of successful advertising campaigns，but decidedly boring．The famous were careful not to be seen there，and its sales staff didn’t seem to have changed since the store opened in l908． Worst of all，its customers were buying fewer and fewer of its own-brand products，the major part of its business，and showing a preference for more fashionable brands．
But now all this has changed，thanks to Rowena Baker，who became Smithson’s first woman Chief Executive three years ago．Since then，while most major retailers in Britain have been losing money，Smithson’s profits have been rising steadily．When Baker started，a lot of improvements had just been made to the buildin9，without having any effect on sales， and she took the bold decision to invite one of Europe’s most exciting interior designers to develop the fashion area，the heart of the store．This very quickly led to rising sales，even before the goods on display were changed．And as sales grew，so did profits．
Baker had ambitious plans for the store frOm the start．“We’re playing a big game，to prove we’re up there with the leaders in our sector，and we have to make sure people get that message．Smithson’s had fallen behind the competition．It provided a traditional service targeted at middle—aged，middle—income customers，wh0’d been shopping there for years， and the customer base was gradually contractin9．Our idea is to sell such an exciting variety of goods that everyone will want to come in，whether they plan to spend a little or a lot．”Baker’s vision for the store is clear,but achieving it is far from simple．At first，many employees resisted her improvements because they just wouldn’t be persuaded that there was anything wrong with the way they’d always done things，even if they accepted that the store had to overtake its competitors．It took many long meetings，involving the entire workforce，to win their support。It helped when they realised that Baker was a very different kind of manager from the ones they had known．
Baker’s staff policies contained more surprises．The unifbrm that had hardly changed since day one has now disappeared．Moreover，teenagers now get young shop assistants，and staff in the spots departments are themselves sports fans in trainers．As Baker explains，“How can you sell jeans if you’re wearing a black suit?Smithson’s has a new identity，and this needs to be made clear to the customers．”She’s also given every sales assistant responsibility for ensuring customer satisfaction，even if it means occasionally breaking company rules in the hope that this will help company profits．Rowena Baker is proving successful，but the City’s big investors haven’t been persuaded． According to retail analyst，John Matthews，“Money had already been invested in
refurbishment of the store and in fact that led to the boost in sales. She took the credit, but hadn't done anything to achieve it. And in my view the company's shareholders are not convinced. The fact is that unless she opens several more stores pretty soon, Smithson's profits will start to fall because turnover of the existing store will inevitably start to decline."
According to the writer, in the mid-1990s Smithson's department store_______

A． was making a loss
B． had a problem keeping staff
C． was unhappy with its advertising agency
D． mostly sold goods under the Smithson's name

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3
According to the writer, Smithson's profits started rising three years ago because of ________

A． an improvement in the retailing sector
B． the previous work done on the store
C． Bowena Baker's choice of designer
D． a change in the products on sale

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