中级
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
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INCREASING CUSTOMERS LOYALTY |
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0 Customers are not revolutionaries. They are attracted to be the certainty of knowing that 00 what they buy it will be good value for money or will perform a particular task effectively. 34 They are cautious but their loyalty , without once achieved , is the key to business success. 35 Brands can help to create customer loyalty by providing us a signpost to certainty and 36 safety . Ideally , when a customer sees off a product , it leads to a range of positive thoughts 37 so that the product is being bought . Unfortunately , only a small number of products have 38 reached to this level . While everyone in business is aware of the need to attract and 39 retain customers , that they often overlook the second , more important , half of the 40 equation . In the excitement of beating against the competition and securing orders, 41 managers often fail to ensure that the customer remains a customer . It has been 42 estimated that since the average company loses between 10 to 30% of its customers 43 every year and this only recently have organizations started to wake up to these lost 44 opportunities and to calculate the financial implications . Established customers often 45 buy more and, in the addition , they may also provide free word-of-mouth advertising. |
00 what是buy的宾语，所以it是多余的。
34 WITHOUT 句意为“一旦得到”句中的without为干扰词。
35 US 并不是为“我们”提供，所以us是多余的，实际上是为customers提供。
36 OFF See off是“为……送行”的意思，用在这里不合适，应该去掉off。
37 BEING 这里要用被动语态的一般形式，being多余。
38 TO Reach是及物动词，它与get to / arrive at / arrive in不同。
39 THAT 这是一个主句，上一行的while是从句.所以应该去掉that， 否则没有主句。
40 AGAINST Beat是及物动词， against是多余的。
41 CORRECT 这一行没有错误。
42 SINCE 这是一个主语从句。用了since 则句子不可以做主语了。
43 THIS 这是一个强调句， this在句中是多余的。
44 CORRECT 这一行没有错误。
45 THE In addition是固定结构，中间没有定冠词。
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• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
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THE ART OF DELEGATION |
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0 Are you one of these people who don’t trust anyone else to do what needs to be 00 done ? Some managers they can’t bear anyone else to help them in any way . They 34 don’t believe that anyone can do such a job as well as they can . It is not surprising 35 that they get overwhelmed by work and complain that they have so far too much 36 to do, but it could be argued that it is by their own fault. If they learnt to delegate, 37 they would have much more time available. Besides the saving time and freeing 38 them to concentrate on tasks that are important, delegating also benefits to the 39 company. As if managers delegate effectively, their staff will become more skilled and 40 committed. Asking staff to take those decisions improves their efficiency and 41 morale. This will contribute it not only to the success of the team, but to the success 42 of the company as a whole. More importantly, it will also show how good that a 43 person’s managerial skills are, which is useful when candidates are considered for 44 promotion. Trusting other people to do a job properly and in providing them with the 45 opportunity to do so is therefore an essential management skill in all the workplace of today. |
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
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BUSINESS MANAGEMENT |
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0 Many organizations are seeking to take advantage of flatter management 00 structures by moving through to self-managed teams. In our experience, these 34 teams produce us very impressive results. However, as the companies 35 we work with can tell to you, they are neither a ‘soft option ’ nor a ‘quick fix’. 36 self-managed teams operate in dramatically different ways from the other 37 teams and they can only succeed in if the organizational culture, along with a 38 number of systems and procedures, are been re-shaped. Thus, changing to 39 self-managed teams requires not only most top level support but a clear 40 understanding of the concept which at all levels. Often staff who find themselves 41 at the lower levels of a traditional structure imagine that by operating in self- 42 managed teams simply means by that they will be free to do what they want 43 without having to be obey the orders of upper management and this simply is 44 not the case. One of the most important areas we address with our clients 45 is the need to re-educate staff with a regard to the practical meaning of the Word ‘team’. Such re-education is required from shop floor to board level. |
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